product awareness

product awareness
марк. осведомленность о товаре (знание потребителей о качественных характеристиках выпускаемого фирмой продукта)
See:

Англо-русский экономический словарь.

Игры ⚽ Поможем сделать НИР

Смотреть что такое "product awareness" в других словарях:

  • product awareness — ➔ awareness * * * product awareness UK US noun [U] MARKETING ► knowledge about the particular products a company offers, especially compared to those offered by its competitors: »There are various software packages available that offer marketers… …   Financial and business terms

  • awareness — a‧ware‧ness [əˈweəns ǁ əˈwer ] noun [uncountable] knowledge or understanding of a particular subject, situation, or thing: • US investors awareness of international bond markets • They need to raise awareness of the product in markets such as… …   Financial and business terms

  • Product forecasting — is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmeet needs and… …   Wikipedia

  • Product Red — Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK International), Gap, Emporio Armani, Hallmark (US) and Dell. It was… …   Wikipedia

  • Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …   Wikipedia

  • Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… …   Wikipedia

  • Product software implementation method — A product software implementation method is a systematically structured approach to effectively integrate a software based service or component into the workflow of an organizational structure or an individual end user.This entry focuses on the… …   Wikipedia

  • Awareness Set — Das Awareness Set (engl. Bewusstsein) repräsentiert alle im Bewusstsein des Nachfragers befindlichen Angebotsalternativen. Das Awareness Set gliedert sich nach in[1] das Consideration Set (die Alternativen, die grundsätzlich einer näheren… …   Deutsch Wikipedia

  • Situation awareness — Situation awareness, or SA, is the perception of environmental elements within a volume of time and space, the comprehension of their meaning, and the projection of their status in the near future. It is also a field of study concerned with… …   Wikipedia

  • Dynamic awareness theory — (DAT) offers an alternative to explaining the creation of awareness in distributed work groups. DAT highlights the important role of users and social practices in awareness creation. The theory further points to the dynamic nature of awareness… …   Wikipedia

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»